Hello everyone,
While living in Dresden in 2005 I came up with an idea. This blog will be my record of the progress of that idea. Many times I've considered abandoning the project due to lack of time or faith that I could be successful. Today I am putting a stake in the ground and proclaiming that I will be successful, I will figure out how to do this and since I'm proclaiming this publically - I guess I kinda have to now!
It all started with my husband's company (Lam Research) sending him to Dresden, Germany to work for a few months. Well, this made me estatic! My dream has always been to live in Europe for at least 6 months. I figure, that's the least I can dream for and actually achieve - right? - don't want to wish for too much! So anyway, Ken went to Dresden - fell in love immediately with the architecture and beauty and with the help of his boss, Kate, found us an adorable flat in a lovely villa in Weiser Hirsch. So a month later me and our two teenage girls joined him.
The first morning I woke up it was snowing (I've lived 15 years in Texas - so no snow!), I told Ken he'd brought me to a fairyland. I was entranced, engaged, in love, and obessed! In no time at all my active brain was churning with the question "How can I travel Europe and make money doing it?" Or at the very least, write the trip off my taxes! Well, I just happen to be a freelance graphic and web designer - so could I get German clients? - hmmm, not likely - i don't speak the language! So the thought sat in my head while I continued my love affair with this beautiful city.
While I was in love with Dresden - everyday living was certainly a challenge! It took me two weeks to find someone who could hook up my internet. As a freelance web designer - you can imagine how stressed I was. Buying cell phones - OMG! How many places did I go where no one spoke English and I was completely confused and lost as to what to do? Where was I to shop? Where could I do laundry? The questions were endless and I had no one to ask.
After I suffered through the first month, stress under control and main functions in life actually functioning - my idea wound it's way to the front of my brain - as wha la - an idea formed...
If I was stressed out and confused about how to set up a home and a life in Dresden - how many other people were just like me? I suspected a lot! Since I was a great web researcher - considering that is my business - I knew beyond a shadow of a doubt that there were very few resources on the web to help people like me. And as our world was only getting more and more global - the numbers of stressed out, confused expats were only going to increase - so - could I help? - actually I could! I know how to build websites. Darn good ones too.
So that's what I did. I spent months translating German websites and digging and digging and digging to find information. I purchased every German travel book on the shelves and read them to find the tips that could apply to expats, not just travelers. After several months of writing and working with my programmer to build the site, it was born - it's called www.EnglishLivingAbroad.com. You should check it out. 
So that was in 2005 and now 2008 is coming to a close. There was a bump in the road of my plan and that was called "moving to Connecticut", which is a whole other story....
So now I'm back in Texas, completely againist my will. Hating every minute of it. But I'm the kind of girl who likes to make lemonaide out lemons (American phrase - not sure if it is global). And I''m the kind of girl who takes advantage of opportunities. So here is my opportunity. I'm working from home as a freelancer, in a city that bores me to death and I'm not going to waste that time. I'm going to make this happen.
So where am I now with ELA? I've spent 2008 hiring translators/writers over Craigslist in Germany (thanks Craig - you're my inspiration!) I now have content for several German cities written by people who live in the cities or spend a lot of time there. My website is newly redesigned with new features and Dresden is just about complete. A few more days from now I will begin building the next city and by the end of September I will have a website for Berlin, Hamburg, Munich, Cologne. I also have a writer working on three more cities.
So how am I going to make money off this? By letting businesses advertise of course! My site has a handy local business directory that will allow local businesses to post information about the services in English - there is a small batch listed for Dresden already. Then I hope to sell banner ads to larger businesses that need to target the expat community. But that story will told another day....